The United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) has partnered with the National Bank of Cambodia and Good Return to launch the Let's Talk Money: Little by Little, a new financial literacy campaign aimed at fostering financial inclusion and reducing over-indebtedness among low-income households and vulnerable communities in Cambodia.
Let’s Talk Money: Little by Little includes a four-part drama video series on financial education, as well as face-to-face training sessions with 1,000 garment workers and 300 women entrepreneurs. The series embodies a wide range of important messages on financial responsibility, the equal participation of men and women in financial decisions, and entrepreneurship ideas, all of which are key to achieving an inclusive and sustainable economy.
This new campaign is also a crucial tool for implementing Cambodia’s National Financial Inclusion Strategy (NFIS) 2019-2025. The national strategy aims to, among others, increase access to quality official financial services, reduce the rate of unbanked women in half, from 27 per cent to 13 per cent, and expand the use of official financial services from 59 per cent to 70 per cent by 2025.
In reference to the video series, Deputy Governor of the National Bank of Cambodia, H.E. Chanthana stated, “Financial inclusion cannot be realized unless our population is financially literate."
ESCAP Deputy Executive Secretary Kaveh Zahedi shared, “The success of this project is in many ways due to the creative and unique use of popular media to build financial capacity."
Mr. Shane Nichols, CEO to local partner, Good Return, also expressed support for the project: "We are delighted to partner with NBC and ESCAP in strengthening financial literacy in Cambodia."
The Let’s Talk Money: Little by Little campaign is implemented under a regional programme initiative titled ‘Catalyzing Women’s Entrepreneurship: Creating a Gender-Responsive Entrepreneurial Ecosystem’ funded by the Government of Canada, through Global Affairs Canada, and implemented by ESCAP. Other sponsors include Accenture Australia, Prince Bank Plc., Phnom Penh Commercial Bank Plc., and Maybank (Cambodia) Plc. The campaign is also supported by the Ministry of Women’s Affairs, the Association of Banks in Cambodia (ABC), Cambodia Microfinance Association (CMA), Cambodian Women for Peace and Development (CWPD), Cambodia Women Entrepreneurs Association (CWEA), SHE Investments and Prudential (Cambodia) Life Assurance Plc.
For more information, visit https://www.unescap.org/projects/cwe