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04 April 2024, 13:45 - 15:30 Uzbekistan Time | Open meeting

Hybrid meeting, Silk Road by Minyoun Hotel (Red Mansion, TBC), Samarkand, Uzbekistan

This workshop discusses the importance of digital trade policies and regional cooperation on supply chains. It emphasizes the importance of adaptability to the changing features of trade flows, showcasing how this adaptability is key to unlocking the comprehensive development potential of supply chains. Participants are expected to share practical examples on overcoming the challenges posed by digital trade.


  • How do digital trade regulations impact the supply chains?

  • Harnessing digital trade and supply chain 4.0 through regional trade agreements

  • Lessons learned from East and Southeast Asia for North and Central Asia’s digital trade integration

Experience sharing and open discussion


This workshop is a side event of the Asia-Pacific Trade Facilitation Forum 2024

(Physical meeting is for participants of the Asia-Pacific Trade Facilitation Forum 2024)

Online Participation 

The APTFF 2024 is open for online participation. To join our main event and side events virtually, please register at the following link: Click here

04 Apr 2024
How do digital trade regulations impact the supply chains?
  • Discuss the role of digital trade regulations in facilitating or hindering international supply chains, including the adoption of digital technologies.

  • Provide an overview of existing digital trade regulations, policies, and agreements that could potentially affect supply chains in the Asia-Pacific region. 

Witada Anukoonwattaka, Economic Affairs Officer, ESCAP

Harnessing digital trade and supply chain 4.0 through regional trade agreements
  • Key provisions in RTAs that are instrumental for unlocking the potential of digital trade for supply chain 4.0.

  • Successful strategies and initiatives where countries utilize RTAs and regional cooperation to bolster digital trade and supply chain development.

Pramila Crivelli, Economist, ADB

Lessons learned from East and Southeast Asia for North and Central Asia’s digital trade integration
  • Key lessons learned from East and Southeast Asia’s regulatory cooperation that can be applied to enhance North and Central Asia’s digital trade integration.

  • Recommended strategic priorities for accelerating digital trade development and digital trade regulatory cooperation between North and Central Asian countries and beyond.

Gloria Pasadilla, Trade Policy Consultant

Experience sharing and open discussion
  • Marweena Manan, Director, Digital Economy Division, Ministry of Investment, Trade, and Industry, Malaysia (virtual)
  • Chea Laichea, Director of Department of International Cooperation, Ministry of Commerce, Cambodia

  • Ainur Amirbekova, Director, Department of International Integration, QazTrade Center for Trade Policy Development, Ministry of Trade and Integration, Kazakhstan

  • Batnasan Namsrai, Professor, National University of Mongolia, and Ariunaa Adiya, Counsellor, Department of Foreign Trade and Economic Cooperation, Mongolia

  • Muzaffar Azamov, Chairman, E-Commerce Association of Uzbekistan


Witada Anukoonwattaka
Economic Affairs Officer, Trade Investment and Innovation, ESCAP
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Ms. Witada Anukoonwattaka serves as Economic Affairs Officer for the Trade Policy and Facilitation Section of the Trade and Investment Division at the United Nations ESCAP. She possesses extensive experience in trade policy research and has implemented capacity-building initiatives focused on trade, investment, and digital trade policies. Recently, she led the background research and the preparation of the Asia-Pacific Trade and Investment Report 2023. This joint ESCAP-UNCTAD-UNIDO publication is dedicated to the theme of unleashing digital trade and investment for sustainable development. In addition, she is the coordinator for the ESCAP-ECA-ECLAC joint initiative on digital trade regulatory analysis and collaborates with the ESCAP-OECD on research pertaining to digital trade policies in Asia and the Pacific. Before joining ESCAP, she was a lecturer of the Faculty of Economics at Thammasat University, Thailand, and also worked  in the advisory team of Thailand’s minister of industry, foreign affairs, and commissioner of Thailand’s National Telecommunications Commission. She holds a Ph.D. in Economics from the University of Melbourne, Australia

Pramila Crivelli
Economist, ADB
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Dr. Pramila A. Crivelli is an economist at the Economic Research and Development Impact Department of the Asian Development Bank (ADB). She also currently works on a short-term assignment in ADB’s Regional Cooperation and Operations Coordination Division of the Central and West Asia Department. Her main fields of specialization include applied econometrics, international trade policy, negotiations, and implementation of regional trade agreements, particularly in the areas of market access and rules of origin. At ADB, her current work also covers digital trade policy, aid for trade, LDC graduation, and digital services. Before joining ADB in November 2020, Dr. Crivelli was an assistant professor at the Goethe University Frankfurt, where she led the Chair of International Trade. Her work has been published in academic peer-reviewed journals, including the Journal of International Economics and The World Economy. With strong expertise in applied economic policy and technical cooperation, she has served as an economic affairs officer at the United Nations Conference on Trade and Development, a researcher at the European University Institute, and the World Trade Organization. Dr. Crivelli has extensive experience in delivering capacity-building and advisory services to governments, public and private institutions, and trade negotiators in multilateral and regional fora. She has also carried out consultancies for various clients in Asia and Africa. She received her PhD in economics from the University of Geneva.

Gloria Pasadilla
Trade policy consultant
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Ms. Gloria O. Pasadilla is presently a freelance trade policy consultant. She had worked on a range of trade policy issues in her job as Senior Analyst with the APEC Policy Support Unit in Singapore and Economist at the ADB Institute in Tokyo. She also worked as  Partner and Business Director of Leadership Design Pte, Ltd, Singapore. Her publication range from digital trade and services topics to GVCs, non-tariff measures, e-commerce, regional trade agreements, trade finance and supply chain finance as well on pension policy and social protection. Before working with international organizations, she was Research Fellow in the Philippine Institute for Development Studies, a premier think-tank in the Philippines and ARTNeT institutional member. She helped the Philippine government negotiate the ASEAN-Australia-New Zealand FTA. She holds a PhD in Economics from New York University, USA and Master in International Law and Economics (summa cum laude) from the World Trade Institute in Bern, Switzerland. 

Experience sharing and open discussion

Marweena Manan (RDTII focal point)
Director, Digital Economy Division, Ministry of International Trade and Industry, Malaysia (virtual)
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Ms. Marweena Manan serves as the Director of Digital Economy in the Ministry of International Trade and Industry of Malaysia (“MITI”).

The Digital Economy Division of MITI oversees the policies to develop an ecosystem in the e-commerce segment of the Digital Economy, with the ultimate aims of contributing towards growth in trade, investment and the economy of Malaysia.

She joined the Malaysian Administrative and Diplomatic Service in 2001, and has been working in MITI, ever since. Prior to her current post, she served in various capacities in MITI, including as the:

  • Director of Strategic Negotiation Division;
  • Director of Investment Policy Section;
  • Economic Counsellor of the Mission of Malaysia to the European Union Office in Brussels, Belgium; and
  • A Pioneer Secretariat Member of the Special Task Force to Facilitate Business in Malaysia or PEMUDAH.

Ms. Marweena holds the International Masters in European Regional Integration from the Asia-Europe Institute, University of Malaya.

Mr. Chea
Chea Laichea (RDTII focal point)
Director of Department of International Cooperation, Ministry of Commerce, Cambodia
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Mr. Chea Laichea is presently serving as Director of International Cooperation Department of the Ministry of Commerce. His responsibilities include mobilizing resources from donors and development partners to implement and manage trade related projects at the Ministry of Commerce and in collaboration with the Government’s agencies and development partners. He involved in the process of designing and formulating trade strategies and policies including the E-Commerce Strategy​​ and Trade Policies.

Mr. Chea has led and participated in e-commerce and digital trade projects and initiatives supported by international and regional development agencies such as:

  • UN ESCAP Regional Digital Trade Integration Index
  • UNCTAD eTrade Readiness Initiative
  • Cambodian E-Commerce Development Project (Go4eCAM) supported by Enhanced Integrated Framework at the WTO;
  • Improving Small Package E-Trade for SMEs (SeT4SME) funded by Global Alliance for Trade Facilitation and jointly implemented by Swisscontact Cambodia
  • Implementation of Cambodian E-Commerce Strategy

Prior to his current role, Mr. Chea was a Commercial Counsellor of the Permanent Mission of the Kingdom of Cambodia to the WTO in Geneva, where he involved in WTO works and its related activities, through participating in trade negotiations and observing all WTO committees, goods and services councils, General Councils and its related issues. Before that, we joint the Secondment Programme at the Advisory Centre on WTO Law during 2015-2016.

He has a Bachelor of Business Administration in Business Economics from the National University of Management in Phnom Penh, Cambodia and a Master of Laws in International Economic and Business Law from Kyushu University in Fukuoka, Japan.

Ainur Amirbekova
Director, Department of International Integration, QazTrade Center for Trade Policy Development, Ministry of Trade and Integration, Kazakhstan
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Ainur Amirbekova is an expert in international trade within the frameworks of WTO and EEU, as well as Export Policies, Cross-Border Paperless Trade, Innovative Entrepreneurship, Industry Development and Product Branding. She is a business coach for SMEs and exporters on trade and logistics, marketing, and product-branding issues. Ainur providesadvisory and analytical support to the Government of Kazakhstan on foreign trade regulation and carbon footprint issues in trade. An important asset of her expertise over the last 6 years has been negotiating market access for goods in the framework of trade and economic cooperation.

The author of research papers, reports, and monographs. International projects and research:

- National focal point of an E-Commerce project in cooperation with UNCTAD

- Project coordinator within the framework of cooperation with UN ESCAP on Cross-Border Paperless Trade

- Project coordinator of Ready4Trade, a project implemented jointly with the WTO International Trade Center for Central Asia


Ainur is a member of the Club of Young Experts under the Senate of the Parliament of the Republic of Kazakhstan, member of a specialized group created by the Court of the Eurasian Economic Union in the framework of disputes on the application of special safeguard measures, and the provision of industrial and agriculture subsidies, member of the Prime Minister Project Office for the Development of Creative Industries, and member of the working group of the Project Office on the transition to carbon neutrality, chaired by the Prime Minister of the Republic of Kazakhstan.

Ainur participated in the design of multiple important projects for national economic development, such as the National Development Plan of the Republic of Kazakhstan until 2025, "Ulttyk Ruhani Zhagyru" (“Spiritual Revival”), and "Technological Breakthrough through Digitalization, Science and Innovation", concept paper for the Development of Creative Industries for 2021-2025, and roadmap for promoting the export of non-primary goods and services.

She is a participant in the program "Training of industry managers in change management" sponsored by the Fund of the First President of the Republic of Kazakhstan "El Umiti", and performs her duties as the leader of the group for export of services in industry trade and logistics. The project produced over 20 concrete initiatives aimed at developing the export of services. She is also a member of the project office responsible for the Development of Creative Industries of the Republic of Kazakhstan.

Batnasan Namsrai
Professor, National University of Mongolia
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Prof. Batnasan Namsrai is a Dean of the National University of Mongolia Business School and Chief of NUM Policy Lab. Before his present position, he served as a professor at the Business School from 2016 to 2023 and as the dean of the Business School at the National University of Mongolia from 2013 to 2016. Between 2012-2013 he was the Academic Secretary of the Academic Council National University of Mongolia. Professor Batnasan served as Academic Secretary of the School of Economic Studies, National University of Mongolia, and chaired the department and joint international MBA program.

Before joining the university in 2000, he worked as a foreign trade manager, general manager, and CEO of the Mongolian trade corporation, Ministry of Trade and Industry of Mongolia.

Professor Batnasan serves as a Non-Vacant Member of the Economic Advisory Council of the Government of Mongolia and a Non-Vacant Member of the Scientific and Technological Committee of the Ministry of Road and Transport Development. He has also been a Non-Vacant Member of the Economic Advisory Council, Government of Mongolia (2014-2016, 2017-2020), a Non-Vacant Member of the Customs Tariff Council, Government of Mongolia (2015-2016), and a Non-Vacant Adviser to the Parliamentary Standing Committee (2011-2012) and Cabinet Minister (2018-2020). He also served as a Member of the Advisory Council, CAREC Institute of the Asian Development Bank (2017-2020) and worked as an Adviser and Consultant to various international organizations, including the World Bank, UNICEF and UNDP.

He holds an MA in international economics and received his Ph.D. in Business Administration from the National University of Mongolia in 2000. From 2007 to 2008, he was a visiting professor at the Department of Economics at Sogang University, Republic of Korea. He was a fellow at the Lulea Technological University, Sweden, and the University Association of Bari, Italia, Sommerville College of the University of Oxford, UK.     

His academic interests include trade policy, CGE modeling, and human development. He wrote eight books and more than 30 research articles in diverse areas of business and economics, and he edited the National Human Development Report of Mongolia in 2003 and 2007. His research articles have been accepted for publication in prestigious international peer-reviewed journals and books and published in Germany, Japan, Canada, South Korea, Russia, and the People's Republic of China. He managed more than 40 research projects and advised business companies in international business, trade, and logistics areas.

Ariunaa Adiya
Counsellor, Department of Foreign Trade and Economic Cooperation, Ministry of Foreign Affairs, Mongolia
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Ms. Ariunaa Adiya, Counsellor, Department of Foreign Trade and Economic Cooperation, Ministry of Foreign Affairs (MFA) of Mongolia.

She has been working  as the focal point for WTO GATS, digital trade and  paperless trade  of Mongolia  and the coordinator of Mongolian National Task Force on E-commerce.

Mrs. Ariunaa  joined the Ministry of Foreign Affairs in 2008.  She was twice posted to the Embassy of Mongolia in Washington D.C, the Unted States  of America as the Chief  Consular and the Second Secretary in charge of Economy  and Commerce.

Prior to joining the MFA,  she worked  as the Director of Foreign Loan, Aid, Trade and Economic Cooperation Department of Ministry of Economy and Development (MED), the Senior officer at  Ministry of Trade and Industry (MIT) and the Deputy chairwoman at Mongolian Government Agency for Standards and Metrology (MASM). 

Ms. Ariunaa obtained her Master of Commerce degree from RMIT University, Melbourne, Australia.

Muzaffar Azamov
Chairman, E-Commerce Association of Uzbekistan
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2010-2015 – co-founder of Independent Inspection Services , , services for pre-shipment inspection of quantity, quality and prices of exported and imported goods. The first company in Central Asia and the second in the CIS to become a full member of the International Federation of Inspection Agencies, and remains a leader in its market segment.

In 2015, he established an online store of Uzbek textiles , which aims to develop cross-border trade in textile goods produced in Uzbekistan.

In August 2017 The first payment using a Visa card in Uzbekistan was accepted on the site and the first order was legally sent to the USA. Since then, single orders have come from Russia, Kazakhstan, Israel and the USA.

Project mission. Helping many people make convenient and safe purchases, giving everyone the opportunity to sell all over the world and earn honestly with their minds.

Since January 2018 Chairman of the E-Commerce Association of Uzbekistan.


2010-2015г.г. – соучредитель Independent Inspection Services,, услуги по предотгрузочной инспекции количества, качества и цен экспортируемых и импортируемых товаров. Первая в Центральной Азии и вторая в СНГ компания, ставшая полноправным членом международной федерации инспекционных агентств, и по прежнему является лидером в своем сегменте рынка.

В 2015 году учредил интернет-магазин узбекского текстиля, ставящий целью развитие трансграничной торговли текстильными товарами, произведенными в Узбекистане.

В августе 2017г. на сайте был принят первый в Узбекистане платеж по карте Visa и легально отправлен первый заказ в США. С тех пор, единичные заказы поступают с России, Казахстана, Израиля и США.

Миссия проекта. Помогая множеству людей совершать удобные и безопасные покупки, давать возможность каждому не ленивому продавать по всему миру и зарабатывать честно своим умом.

 С января 2018г. председатель Ассоциации электронной коммерции Узбекистана.


Alexey Kravchenko
Economic Affairs Officer, Trade Policy and Facilitation Section (TFPS), Trade Investment and Innovation Division (TIID), ESCAP
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Alexey Kravchenko is Economic Affairs Officer, Trade Policy and Facilitation Section of the Trade, Investment and Innovation Division of the United Nations ESCAP. His work revolves around issues of trade and sustainable development, non-tariff measures, illicit financial flows and trade misinvoicing in the region. His most recent work focused on trade and climate change and the development of an online platform to support trade negotiators in data analysis. Prior to joining the United Nations, he ran a consultancy which specialized in non-market valuation, choice modelling and geo-spatial online surveys. He also taught various undergraduate and graduate economics and econometrics courses in China (Shanghai International Studies University) and New Zealand (University of Waikato and Waikato Institute of Technology). He holds Masters in International Business and Mandarin, Masters in Economics, and a PhD in Economics from the University of Waikato, New Zealand.

for more information, please contact

Trade, Investment and Innovation Division +66 2 288-1234 [email protected]
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