On World Alzheimer’s Day 2013, the Japanese Alzheimer's Association “enlightened” the general public by lightning up Kyoto Tower in orange, while distributing educational leaflets and conducting educational lectures on dementia across the country.
The Brain Health Education Programme Enhances primary and secondary students' knowledge on dementia through talks, drama and puppet show.
In 2009, CADENZA co-produced a 10-episode TV Series with Radio Television Hong Kong (RTHK) to help Hong Kong prepare for the challenges posed by an ageing population; to promote active ageing and project a positive public image of the older people. The series covered the six themes: (1) Health Promotion & Maintenance: Optimising Mental and Physical Functions; (2) Health & Social Services in Hong Kong; (3) The Living Environment; (4) Quality of Life & Quality of Dying; (5) Legal & Financial Issues; and (6) Ageism / Disparity.
The Hong Kong Jockey Club Charities Trust has approved HK$ 380 million for a five-year project (2009-2013) entitled "CADENZA: A Jockey Club Initiative for Seniors". The purpose of the project is to revolutionize the way society views its elders, the current mode of care for the elderly, existing services and facilities, and the excessive reliance on the medical model of care. The project has launched several programmes, such as "CADENZA Symposium 2013: Matching Technology to Needs", "Brain Health Game Design" and "Elderly Financial Management-Press Conference".