It is an education programme for several different groups to improve their awareness of dementia and dementia care. Training for health professionals was offered to memory specialists, general practitioners, case managers, and community health doctors. By 2014, almost 700 memory specialists, 1,000 physicians and 200 nurses received the training. Educational programme for the general public included a national campaign co-sponsored by China Central Television (CCTV) and education for journalists.
The centre holds regular public information and training sessions to increase their knowledge and awareness about dementia of the general public.
The China Alzheimer's Project was launched in 2009 by the China Contemporary TCM Institute (an NGO under the State Administration of Traditional Chinese Medicine). Its mission is to raise public awareness on prevention, care, and knowledge of Alzheimer's disease and to reduce the incidence of such disease. To do so, the organization has carried out various activities such as education, research, and advocacy. It also established cooperation with the Nursing School of Peking University Medical Center in 2010 to jointly develop education and training programs.
To increase road safety, JAMA's annual spring and autumn road safety campaigns support the government’s goals to promote vehicle-based safety measures. For example, the focus in the 2013 Autumn Road Safety Campaign included: 1) Increase drivers' attention to elderly pedestrians; 2) Promote reflective materials for elderly pedestrians’ self-protection, and 3) Promote proper wearing of motorcycle helmets.
Registered occupational therapists and social workers provide a series of neuropsychological tests to people with deteriorating memory and cognitive ability. This early detection service is established to screen elders in community who are at risk of dementia or mild cognitive impairment (MCI) in order to raise public awareness towards dementia and brain health.
Public talks and exhibitions in the community are organized on a regular basis to promote public awareness about dementia.