Agricultural cooperative

Irodori (いろどり)

The Irodori ("Assorted colours") project was initiated in Kamikatsu, a mountainous community in Tokushima Prefecture. The project sells 320 different kinds of leaves picked fresh from the mountains each day, shipped to the cities to be used as decoration for Japanese dishes, cultural sculpture, ornaments, etc. The commercial success of this agricultural cooperative by the local elders (average age is 70, and most members are women) has caught the international attention.

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