Ogawanosho Co. Ltd. (小川の庄)
The Ogawanosho company was created in 1986, and more than half of its 90 employees are 60 years or older. Faced with population ageing in this rural community, the original aim was to promote viable employment for the older persons in the community. They sell fresh vegetables, food products, and other manufactured goods. The success of the company showed what the work of the elderly, especially older women, can do for their community.