In order to promote a vibrant ageing society, JAMA has developed, since 2004, an educational programme for older drivers' safety in Japan. Developed with experts in neurology, transport psychology and sociology, the programme is designed to improve the learner's alertness, brain functions and ability to drive safely. The training materials are available for free on the website, and they are to be used in a group learning with a facilitator.
To increase road safety, JAMA's annual spring and autumn road safety campaigns support the government’s goals to promote vehicle-based safety measures. For example, the focus in the 2013 Autumn Road Safety Campaign included: 1) Increase drivers' attention to elderly pedestrians; 2) Promote reflective materials for elderly pedestrians’ self-protection, and 3) Promote proper wearing of motorcycle helmets.
Traffic Branch Headquarters (TBHQ) of the Hong Kong Police Force promotes road safety. With the help of elderly volunteers and the slogan "Love Yourself, Love Your Family, Be a Smart Pedestrian", the campaign reminds general public, especially senior citizens, to use road-crossing facilities and follow traffic rules.