Online campaign

"Yi Nuan Bing Xin" Project for Childless Elderly (“益暖冰心”失独养老公益项目)

An online campaign in 2012, "Yinuanbingxin" (or "The power of philanthropy warms broken hearts"), called on China's netizens to help the elderly who have lost their only child. Four hundred volunteers are divided into three groups online. One group is for people who can lend a hand to older persons who lost a child in their cities, the second group is for people who want to share ideas for an old-age support system, and the third group is for volunteers who are legal experts or journalists.

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