Campaign for support and understanding on dementia

Countries: 
Japan
Implemented by: 
Alzheimer’s Association Japan
Type of Implementer(s): 
NGO
Relevant MIPAA Issues: 
II-5 (Mental health needs of older persons)
Description: 

On World Alzheimer’s Day 2013, the Japanese Alzheimer's Association “enlightened” the general public by lightning up Kyoto Tower in orange, while distributing educational leaflets and conducting educational lectures on dementia across the country.