Road Safety Campaign

Countries: 
Japan
Implemented by: 
The Japan Automobile Manufacturers Association (JAMA)
Type of Implementer(s): 
Private sector
Relevant MIPAA Issues: 
II-1 (Health promotion and well-being throughout life)
Description: 

To increase road safety, JAMA's annual spring and autumn road safety campaigns support the government’s goals to promote vehicle-based safety measures. For example, the focus in the 2013 Autumn Road Safety Campaign included: 1) Increase drivers' attention to elderly pedestrians; 2) Promote reflective materials for elderly pedestrians’ self-protection, and 3) Promote proper wearing of motorcycle helmets.