Elderly Road Safety Campaign (長者道路安全元朗區巡禮)

Countries: 
Hong Kong
Implemented by: 
Hong Kong SAR
Type of Implementer(s): 
Government
Relevant MIPAA Issues: 
I-1 (Active participation in society and development)
II-1 (Health promotion and well-being throughout life)
Description: 

Traffic Branch Headquarters (TBHQ) of the Hong Kong Police Force promotes road safety. With the help of elderly volunteers and the slogan "Love Yourself, Love Your Family, Be a Smart Pedestrian", the campaign reminds general public, especially senior citizens, to use road-crossing facilities and follow traffic rules.