Elderly Road Safety Campaign (長者道路安全元朗區巡禮)

Hong Kong
Implemented by: 
Hong Kong SAR
Type of Implementer(s): 
Relevant MIPAA Issues: 
I-1 (Active participation in society and development)
II-1 (Health promotion and well-being throughout life)

Traffic Branch Headquarters (TBHQ) of the Hong Kong Police Force promotes road safety. With the help of elderly volunteers and the slogan "Love Yourself, Love Your Family, Be a Smart Pedestrian", the campaign reminds general public, especially senior citizens, to use road-crossing facilities and follow traffic rules.