Babushka Phones "Just5" (бабушка телефон Just5)

Russian Federation
Implemented by: 
Orbita Telecom
Relevant MIPAA Issues: 
I-1 (Active participation in society and development)
I-5 (Intergenerational solidarity)

An elderly-friendly mobile phone was produced in 2010 to target the growing number of elderly who use cell phones. Babuskha ("Grandmother" in Russian) is a specially designed mobile phone for older persons. These phones without any special gadgets or functions are offered at a reduced price range. They come with big keys, a large screen, a louder volume, sensitive microphone and an emergency key.