Trade and Investment Division
United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)


Export Promotion for Economies in Transition:
Central Asia and South-Caucasus (ST/ESCAP/2107)




CONTENTS
  1. SUMMARY OF THE PROCEEDINGS OF THE TRAINING WORKSHOP
    1. Organization of the training workshop
    2. Conclusions and recommendations of the training
      workshop

  2. INTERNATIONAL MARKETING ENVIRONMENT
    1. Introduction
    2. The global trade system
    3. Trade characteristics of Central Asia
    4. Declining significance of trade concessions
      for developing countries
    5. The aftermath of the Asian economic crisis
    6. Private sector and public sector cooperation
    7. Developing trade capacity
    8. The need for a trade promotion organization

  3. INTRODUCTION TO EXPORT PROMOTION
    1. Introduction
    2. Justification for export promotion activities
    3. Policy formulation and implementation of
      export promotion measures
    4. SWOT analysis
    5. Importance of export promotion and development
      strategies
    6. Coordination among export promotion bodies

  4. ORGANIZATION OF TPOs
    1. Introduction
    2. Organizational requirements for TPOs
    3. Objectives and strategic options of TPOs
    4. Organizational structure
    5. Source of funding

  5. ACTIVITIES OF TPOs: PRODUCT IDENTIFICATION
    AND DEVELOPMENT
    1. Introduction
    2. Overview of TPO functions
    3. Methodologies and procedures for product
      identification
    4. Managing a product/company database
    5. Preparing profiles on products and companies
    6. Awareness and education of exporters
    7. Product adaptation and development
    8. Quality control circles (OCCs)
    9. Product packaging as determination of final
      quality
    10. National brand development
    11. Developing a national brand
    12. Identifying exporters' needs

  6. ACTIVITIES OF TPOs: MARKET DEVELOPMENT
    AND EXPORT PROMOTIONAL PROGRAMMES
    1. Introduction
    2. Market development
    3. Market identification
    4. Market promotion activities
    5. Export promotion programme
    6. Methodology for preparing marketing
      programmes on a product basis

  7. EXPORT SUPPORT SERVICES
    1. Introduction
    2. Trade facilitation and documentation
    3. Export procedures and assistance
    4. Export financing, insurance and guarantees
    5. Export credit insurance
    6. Financial support infrastructure
    7. Trade risks
    8. Export packaging, costing, pricing and
      legal issues

  8. TRADE INFORMATION SERVICES AND STRATEGIC
    INTELLIGENCE
    1. Introduction
    2. Trade information
    3. Intra-organization information flow
    4. Trade information services
    5. Collection, analysis, storage, retrieval and
      dissemination of information
    6. Administration of a TIS
    7. Strategic business intelligence

  9. THE ROLE AND PRIVATIZATION OF STATE
    TRADING ENTERPRISES
    1. Introduction
    2. Trading enterprises
    3. State trading enterprises
    4. Privatization of state trading enterprises
    5. Joint industry development by TPOs
      STEs
    6. Export development corporations (EDCs)

  10. PREPARATION AND EVALUATION OF THE ANNUAL
    WORK PROGRAMME
    1. Introduction
    2. Preparation of the annual work programme
    3. Evaluation of the annual work programme
Annex: List of Participants 		Page


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Last updated: 19 December 2001