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ESCAP Statistics Division
ESCAP Statistics Division
 
Committee on Statistics, 10th session    
Committee on Statistics, tenth session
Bangkok, 25-29 November 1996
Statement on Statistical Activities and Developments: Hong Kong
by
Frederick Wing Huen HO
Commissioner for Census and Statistics
Hong Kong Census and Statistics Department
Wanchai Tower, 12 Harbour Road, Wan Chai, Hong Kong

Contents

Executive Summary
PART I.: INTRODUCTION
PART II: MAJOR DEVELOPMENTS IN STATISTICAL SYSTEMS

PART III. STATISTICAL MANAGEMENT ISSUES


Executive Summary

The Hong Kong Government accords a high priority to the maintenance and development of systems of official statistics. The Census and Statistics Department (C&SD) maintains, while bringing about constant enhancements to, major demographic, social and economic statistical systems on various aspects of the territory, including the population and demographic situation; macro-economic developments; social conditions; labour; industry, distribution and services; external trade; and prices and household expenditure.

The 1996 Population By-census was conducted in March 1996 and summary results have been released in November 1996. More detailed data and their analyses will be released in stages within the ensuing six months. The vast amount of data will be widely used for many purposes.

The Survey of External Investment in Hong Kong's Manufacturing Industries has been conducted annually to produce relevant data on inward direct investment in local manufacturing companies. To supplement this survey, C&SD has since 1994 conducted the Annual Survey of External Investments in Non-manufacturing Undertakings. Statistics of inward direct investments in non-manufacturing companies for the reference years 1993 and 1994 were published in May 1996.

To cope with the increasing volume of trade, the existing paper-based trade declaration systems are considered inadequate and the Electronic Data Interchange (EDI) service on trade documents will be launched in early 1997.

For many years, only Gross Domestic Product estimates are available. The first set of Gross National Product estimates, in respect of the reference year 1993, were made available in November 1995. Thereafter, GNP estimates are to be produced annually with the time lag gradually shortened.

With regard to 1993 SNA, detailed studies on affected compilation systems have been made and modifications/enhancements will be implemented in 1998. Currently, C&SD is undertaking a study relating to the compilation of a complete Balance of Payments account and the results will provide a firm basis on determining the way forward as regards implementation.

Meanwhile, Hong Kong has decided to subscribe to the Special Data Dissemination Standard established by the IMF, and is gearing itself up to meeting the requirements. Accordingly, a lot of work will be put into enhancing different systems so as to meet the standards in regard to data coverage, frequency, timeliness and quality.

C&SD is also strengthening its statistical management. On the co-ordination of statistical matters in Hong Kong, it assumes a leading role in the government and works to promote standardization and to enhance coverage, quality, compatibility and timeliness of statistics that are required for policy formulation and implementation. Also, the department is increasing its emphasis on serving the community and making statistical services more accessible while trying to promote statistical literacy and proper application of statistics among the general public. Meanwhile, the use of the Internet in data dissemination is also exploited.

November 1996

PART I. INTRODUCTION

1. Hong Kong accords a high priority to the development of official statistics and over the years efforts have been made to this end. The development of statistical activities and the enhancement of existing systems have been carried out with due consideration to the value of statistics produced, burden on raw data suppliers and professional standards of compilation. The application of advanced statistical techniques and modern technology has been instrumental to the production of timely and accurate statistical data. This report gives a brief description of the major activities in official statistics and major developments during the past two years (mid-November 1994 to mid-November 1996). It also covers some statistical management issues.

PART II. MAJOR DEVELOPMENTS IN STATISTICAL SYSTEMS

A. Population and Demographic Statistics

2. It has been established practice in Hong Kong to conduct a population census once every ten years and a population by-census in the middle of the intercensal period. The population by-census is a sample survey of a very large size enquiring on practically the same set of questions asked in a population census. The latest by-census was conducted during the nine-day period from 16 to 24 March 1996. One-seventh of the population in Hong Kong were selected and census officers visited the sampled households during the period to collect the required data.

3. In view of the large scale of the operation, some 7 800 school teachers and students were employed as temporary field staff. To facilitate teachers and students to participate in the work of the 1996 Population By-census, the Education Department recommended the inclusion of By-census Holidays between Monday, 18 March and Friday, 23 March 1996 in the school calendar of both secondary and primary schools. This was met with very good co-operation. Some tertiary institutions also made special arrangements for the release of their students to take part in the work.

4. Preliminary population estimate based on the 1996 Population By-census was released in June 1996 while the summary results were announced on 5 November. Detailed results will be released in the form of reports by phases starting from December 1996. In view of the large volume of data, a set of 275 "standard tabulations" will be released in the form of CD-ROM. With a storage of 650 MB, all data files of the standard tabulations can be put into one CD-ROM. It is easy to appreciate the convenience of handling just one CD-ROM instead of 350 diskettes required to store these standard tabulations.

5. The vital and arrival/departure statistics systems are maintained. The 1996 Population By-census provides a benchmark for revising estimates of the population made for the years 1992 to 1995. Based on the results of the 1996 Population By-census and the most up-to-date information on fertility, mortality, arrival and departure, a new set of population projections for the period 1997-2016 will be prepared. It is planned to have the new set of population projections ready for release in the early part of 1997.

B. Labour

6. Labour statistics are obtained from a continuous survey on households (the General Household Survey [GHS]) and another series of surveys on establishments. To meet the increasing demand for detailed statistical data on employment and unemployment, the sample size of the GHS was increased by 50% as from August 1995 and a further increase by 33% as from April 1996. Consequently, more and better unemployment statistics have been compiled for analysing and monitoring the labour market situation in Hong Kong and for conducting studies with a view to devising measures to improve job-matching between job seekers and employers.

7. Data on employment and vacancy are collected from establishments through the Quarterly Survey of Employment and Vacancies and other related surveys. As part of the continuous effort to improve the compilation of employment and vacancy statistics, an integrated computer system will be developed with the aim of enhancing the data quality and efficiency of the survey operation. Specifically, the existing Computer Assisted Telephone Interviewing (CATI) computer system has been used for seven years and it is planned to overhaul the system.

8. Wage and earnings statistics continue to be collected from the Labour Earnings Survey and the Survey of Salaries and Employee Benefits - Managerial and Professional Employees (Excluding Top Management). The former produces statistics on wage and payroll of various trades in major economic sectors while the latter produces data relating to salary rates and fringe benefits of middle-level managerial and professional employees.

C.Social Statistics

9. There is also a special topics section in the questionnaire of the General Household Survey mentioned in para. 6 above. Topics are included at the request of different government departments and some recent topics include the following:

  1. Health status of the population in Hong Kong;
  2. Doctor consultation;
  3. Demand for childminding service;
  4. Sick leave and maternity leave patterns of employees; and
  5. New immigrants' awareness of educational and welfare services.

10. The fifth Crime Victimization Survey was conducted in January 1995 under the auspices of the government's Fight Crime Committee. Data were collected on particulars of criminal acts which happened to the respondents in 1994. Such survey data supplemented the police administrative records on crime. Findings of the survey helped assess the attitude of victims towards crime-reporting, the effectiveness of anti-crime measures and the level of success in encouraging the public to report crime. Results of the survey were released in September 1995.

D. Industry, Distribution and Services

11. Annual economic surveys are conducted to provide information for monitoring structural changes in various activities of the economy and together with data from other sources, for updating estimates of the Gross Domestic Product. The programme of annual economic surveys comprises separate surveys covering the following economic activities:

  1. industrial production;
  2. building, construction and real estates;
  3. wholesale, retail and import/export trades, restaurants and hotels;
  4. transport and related services; and
  5. storage, communications, financing, insurance and business services.

12. Fieldwork for the 1995 (reference year) round of annual economic surveys has commenced, while the results of the 1994 (reference year) surveys have been published in the third quarter of 1996. The annual economic surveys are supplemented by various quarterly and monthly economic surveys, with the former concentrating on the structure and operating characteristics of different economic activities and their contribution to the GDP while the latter on current performance and business outlook.

13. A new Survey of External Investments in Non-manufacturing Undertakings has been mounted by the Census and Statistics Department. Results for the reference years 1993 and 1994 were published in May 1996. This survey covers inward direct investment in local non-manufacturing undertakings and supplements a counterpart survey, the Survey of External Investment in Hong Kong's Manufacturing Industries, which has been conducted for quite a number of years by the Industry Department and covers inward direct investment in local manufacturing undertakings.

E. External Trade

14. External trade statistics are compiled from trade declarations lodged by importers and exporters. Very detailed statistics on trade are available by commodity, country, mode of transport, etc. Analytically, various trade indices are also compiled. They include value indices, unit value indices and quantum indices. The methodology for the compilation of quantum indices for the various trade aggregates are based on general international practices with minor modifications to suit the local situation.

15. The World Customs Organisation proposed some 700 amendments to the Harmonized System of Commodity Classification and Coding (HS) and contracting parties of the HS Convention were expected to implement these amendments as from 1 January 1996. Although Hong Kong is not a contracting party of the HS Convention, Hong Kong has implemented the amendments with effect from 1 January 1996. The 1996 edition of the Hong Kong Imports and Exports Classification List (Harmonized System) was published accordingly for use by importers/exporters.

16. A study was carried out to review the existing, trade-weighted Effective Exchange Rate Indices (EERI) and to explore the technical feasibility of compiling Real Effective Exchange Rate Indices (REERI) for the Hong Kong dollar. Such indices are useful in studying the competitiveness of Hong Kong's external trade. Areas which came under review for the EERI included weighting scheme, type of index to be used, basket of currencies to be included and base period of the index. The new EERI series has been released on a daily basis since 1 April 1995.

F. Electronic Data Interchange Services on Trade Documents

17. The existing paper-based trade declaration system is considered not adequate to cope with the increasing volume of trade and it is intended that they will be phased out. A plan is in hand for an orderly and smooth transition from paper declaration to electronic declaration within the government's wider plan on Electronic Data Interchange (EDI) services for trade documents. It has been decided that the full launching of EDI service for submission of trade declarations should be effected in April 1997.

18. It is also planned that full (i.e. 100%) take-up would be effected within three years after the commencement of the service. As a result, the existing submission of paper declarations will be phased out by April, 2000. A migration plan is being worked out to ensure an orderly and smooth transition from paper declarations to electronic declarations.

19. A consultancy study has been carried out to examine the requirements of Chinese language support in the EDI project. It is planned to start providing Chinese language support to the Trade Declaration Sub-system about one year after the commencement of its full commercial service.

G. National Accounts

20. Gross Domestic Product (GDP) at both current market prices and constant market prices are available from the expenditure approach. They are available as quarterly and annual estimates. From the production approach, only annual estimates at current prices are available.

21. Revised estimates for 1994 and 1995 and preliminary estimates for the first quarter of 1996 of expenditure-based GDP were published in August 1996. Both the quarterly and annual estimates for 1994 and 1995 were revised to incorporate source data that were not available earlier. The annual estimates of the production-based GDP for 1994 were also revised and published at the same time.

22 In regard to the implementation of the 1993 System of National Accounts (1993 SNA), a comprehensive review of affected compilation systems is being conducted. A checklist of items requiring methodological enhancement has been drawn up for further studies, and these have now reached a fairly advanced stage. It is planned that implementation will take place within 1998.

23. In recent years, Hong Kong has experienced a phenomenal growth in external direct investment activities (both inward and outward) and there has been a growing demand for Gross National Product (GNP) statistics. A detailed study was conducted in 1993 to identify technical problems relating to the compilation of GNP estimates. In March 1994, a decision was made to proceed with the compilation of GNP statistics. A survey "Survey of External Factor Income Flows (SEFIF)" was launched in October 1994 and it covered about 21 000 Hong Kong companies in various businesses including financial institutions, commercial companies and manufacturing firms. Using results of the latest revised GDP estimates and results of the SEFIF, GNP estimates were produced.

24. The first set of GNP estimates (in preliminary form), in respect of the reference year 1993, were released in November 1995. The corresponding final estimates were released in March 1996. Data collection for the second round of the SEFIF in respect of the reference year 1994 started in October 1995 and was completed by July 1996. Preliminary estimates for the reference year 1994 were made available in August 1996 and revised estimates in November 1996. The 1995 round of the SEFIF was launched in August 1996 and preliminary estimates of the GNP for 1995 will be released in May 1997.

H. Prices and Household Expenditure

25. Three series of CPIs are compiled and published, relating to the relatively low, medium and high expenditure groups (comprising respectively about 50%, 30% and 10% of households). A Composite CPI data series compiled based on the expenditure patterns of all these households taken together is also published. In compiling accurate CPIs, price data of good quality are most important. Each month, some 40 000 price quotations of relevant goods and services are collected in a continuous pricing survey.

26. A new round of the Household Expenditure Survey (HES) was conducted during the period from October 1994 to September 1995 to collect up-to-date information on the expenditure patterns of households for rebasing the CPIs. Additional data on consumption patterns of individual household members were also collected to facilitate in-depth consumption studies. Results of the HES and the new 1994/95-based CPIs were released in April 1996.

27. Import and export price indices continue to be compiled monthly in respect of about 350 selected Standard International Trade Classification (SITC) commodity items which are relatively heterogeneous in nature such that unit values are rather inadequate proxies for prices. They are compiled based on data collected from import and export price surveys. These price indices are incorporated into the unit value index system to give a better measure of price movements in imports, domestic exports and re-exports. Review of the coverage of commodity items is undertaken periodically.

I. Balance of Payments

28. For many years, Hong Kong has been compiling statistics on external transactions of goods and services, and from 1993 statistics on external factor income flows. While the availability of data on external factor income flows and GNP estimates represents a big step towards a better coverage of key economic and financial data, there has been an increasing demand for complete Balance of Payments (BoP) statistics for Hong Kong.

29. BoP is a statistical statement that systematically summarizes, for a specific period (typically a year or quarter), the economic transactions of an economy with the rest of the world. A complete BoP account comprises (i) Current Account, i.e. all the goods and services, incomes and current transfers an economy receives from or provides to the rest of the world; and (ii) Capital and Financial Account, i.e. capital transfers and changes in an economy's external financial claims and liabilities.

30. BoP data are important for monetary and financial monitoring and policy deliberations in both territorial and international contexts. Such data are useful for analytical studies on income growth, external orientation of the economy, relationship between trade in goods and services and direct investment flows, links between the exchange rate and the current and financial accounts, international banking transactions, assets securitisation and financial market developments, external debt situation, and so on.

31. To enhance Hong Kong's position as an international financial centre with a high degree of transparency, a detailed study has been launched in September 1996 to establish appropriate survey methods for compiling a complete BoP account for Hong Kong. The study will take 18 months to complete, and the results will provide a firm basis on determining the way forward as regards implementation. It is expected that the first set of annual BoP account by broad components for the reference year 1997 will be available by end 1998 or early 1999.

J. Special Data Dissemination Standard of the IMF

32. The Special Data Dissemination Standard (SDDS) of the International Monetary Fund (IMF) was formally established in April 1996 as a guide to economies in the provision of economic and financial data to the public. The idea for establishing the Standard is that with economies providing timely, comprehensive and reliable statistics and making statistical activities more transparent, the necessary surveillance of the financial market can be much more effectively conducted. Although the SDDS is a voluntary standard, Hong Kong accords high priority to this matter and has decided to subscribe to the Standard.

33. The SDDS consists of the following four dimensions:

  1. the data dimension - which refers to coverage, periodicity and timeliness;
  2. access by the public;
  3. integrity of the disseminated data; and
  4. quality of the disseminated data.

34. Data are categorized into four sectors, i.e. real sector, financial sector, fiscal sector and external sector. For each dimension, the IMF has specified some monitorable elements. Three agencies in Hong Kong are involved in supplying the required data, viz. the Census and Statistics Department (C&SD) for data in the real sector and the external sector (except data on international reserves), the Hong Kong Monetary Authority (HKMA) for data in the financial sector and data on international reserves, and the Finance Branch (FB) of the government Secretariat of the Hong Kong government for data in the fiscal sector.

35. The IMF has made available a transition period for economies wishing to subscribe to the SDDS. The transition period began with the opening of subscription in early April 1996 and will end on 31 December 1998. During this transition period an economy may subscribe to the SDDS even if its dissemination practices are not fully in line with the SDDS at that time. The transition period thus gives subscribing economies time to adjust their practice according to a plan that is to be publicly presented to bring them in line with the Standard. Economies that do not avail themselves of the transitional arrangements will be expected to observe the SDDS from the time of subscription.

36. A detailed study of IMF's Guide reveals that three of the dimensions in the SDDS are practically met in full, viz. access by the public, integrity of the disseminated data and quality of the disseminated data. However, in respect of the first dimension, i.e. that on data coverage, periodicity and timeliness, there are a number of areas in which additional work and resources will be needed for Hong Kong to meet the requirements specified in the SDDS. In all, it is considered technically feasible for Hong Kong to become a subscribing economy to the SDDS within the transition period. Funds have been tentatively allocated to C&SD to implement the necessary statistical activities but meanwhile opportunity is taken to rationalize existing activities so as to effect the maximum economy in the use of existing and new funding.

PART III. STATISTICAL MANAGEMENT ISSUES

A. Statistical Co-ordination

37. The Government Statistical Service (GSS), which comprises the Census and Statistics Department (C&SD) and statistical units established in various government departments, represents a well knitted network for the provision of government statistical services. At present, C&SD is at the hub for co-ordinating statistical standards within the government. It takes the lead in developing standard definitions, classifications and counting rules and promoting their general adoption in the government. In designing and implementing statistical standards, international recommendations such as those promulgated by the United Nations Statistical Commission are adhered to as closely as possible. Nevertheless, within the framework laid down by international organisations, there is scope for adaptation and refinement to take into account of local circumstances and user requirements.

38. A Statistics Advisory Board is appointed by the government comprising statistical scientists, economists, sociologists, trade association personnel, entrepreneurs, senior employees from various sectors and selected government officials. The Board advises on work plans of the Census and Statistics Department and, given its composition, is able to provide opinions from the points of view of statistics users, raw data providers, methodology researchers and so on. Co-ordination is obviously one issue which is often addressed.

39. To ensure that statistics required for policy formulation and analysis across the government are produced and are available in a form best suited to such needs, a Committee on Statistics was formed in early 1995. The Committee comprises senior officials from various government policy branches and departments and serviced by C&SD. Its terms of reference are:

  • to identify ways for enhancing the coverage, quality, compatibility and timeliness of the statistics that are required for policy formulation and implementation and to promote application of such statistics; and
  • to co-ordinate between policy branches and departments with a view to devising and implementing measures towards improvement.

40. Operationally, C&SD has the role of ensuring quality in statistical work across the GSS. Professional staff in the statistical units in various departments are under the control of C&SD in regard to such matters as recruitment, training, posting and promotion and their work is periodically audited. Accordingly, there is ample channel for C&SD to provide guidance and instruction in order to ensure quality statistical work is performed. For departments not having statistical units, it is a common practice that they will approach C&SD for assistance and advice as need arises.

B. Use of Official Languages in Statistical Work

41. Both English and Chinese are official languages in Hong Kong. An Official Languages Agency exists in the government to co-ordinate efforts for promoting the proper use of English and Chinese languages.

42. Census and Statistics Department places great emphasis to enhance staff capability in the use of the official languages in statistical work. Both languages are used in correspondence with the public as necessary. Notification letter to sampled households or establishments and survey questionnaires are also in bilingual form. Other documents in bilingual form include press releases publicising surveys or announcing statistical findings. All the major statistical publications of the department are now published in bilingual format.

43. A Committee on the Use of Official Languages in Statistical Work has been set up within the Census and Statistics Department. It has drawn up a plan on measures to improve the standard of languages in statistical work. On the forefront are the preparation of a manual entitled "Collection of Terms, Phrases and Sentences Commonly Used in Statistical Work", acquisition of additional dictionaries, glossaries and other reference materials and the issue of an in-house bulletin on language use for reference by colleagues. To improve the language skills of staff in both English and Chinese, training courses are organised.

C. Performance Pledge to the General Public

44. The Hong Kong Government launched what the so-called Serving the Community Scheme in 1992. The objective is to improve the services which government departments deliver to the public by enhancing openness and accountability and by developing a customer-based culture in the public sector. Government departments are required to set out performance pledges, including the types and standards of services provided.

45. In the case of the Census and Statistics Department, three types of services have been identified for inclusion in the department's Performance Pledge. These are:

  • services for helping the public to fulfil their legal and social obligations of furnishing timely and accurate data to government for the purpose of compiling statistics;
  • services for supplying statistical information to the public; and
  • services for assisting the public in the interpretation and application of statistics.

46. The standards of services are mainly in terms of the time taken for providing such services such as the time taken for answering enquiries and meeting requests for assistance which may be raised through telephone, mail, fax or personal visit. To handle the large volume of telephone enquiries on various trade matters, a computerized interactive voice processing system has been installed to provide the public with a more efficient telephone answering services in respect of enquiries on trade matters.

47. The success of the scheme depends on the support and commitment of the management of the department and the full participation of all staff members. Officers have been appointed as Service Managers, to whom customers can approach for a prompt explanation in case they find that the services do not meet the standards set in the pledge. The Service Managers are also responsible for actively establishing contacts with customers to get their feedback on whether performance meets the targets and where improvements are needed. To facilitate staff members in adapting to the customer-based culture, training and briefing sessions have been organised.

48. Feedback from customers is essential in monitoring the quality of services provided and identifying areas for improvements. In this regard, the department carries out customer surveys to gather customers' views and opinions on the department's services. Effective monitoring is a key element in ensuring that the performance pledge, as a management initiative, achieves its objectives.

49. The first Performance Pledge of the department was announced in September 1993 and since then a revised Performance Pledge has been published every year. The fourth Performance Pledge was just released and as in previous rounds, the parameters of service standards were reviewed and higher targets were set for a number of services.

50. To enhance the spirit of serving the community, the government is organising a "Serving the Community Week" during the period 1 to 7 December 1996. The theme of the event is "The Service You Deserve. The Community We Serve." The objectives of the event are to provide a platform for departments to promote existing services and launch or announce planned improvements; to raise the awareness among staff of the importance of their contributions to the community; and to generate recognition of their efforts. The programme will start off with a Carnival on 1 December. Various government departments will organise activities during the week. In addition to participating in the Carnival, Census and Statistics Department will hold an exhibition of statistical work and data on December 6 and 7.

D. Access to Statistical and Related Information

51. The Hong Kong Government recognizes the need for the community to be well informed about the government, the services it provides and the basis for policies and decisions that affect individuals and the community as a whole. To this end, the Code of Access to Information is promulgated to define the scope of information that will be provided, sets out how the information will be made available either routinely or in response to a request, and lays down procedures governing its prompt release. The Code is not a piece of law but is an administrative set of rules binding government officers in providing information to the public. The underlying principle of the Code is that information held by government departments will be made available to the general public on request unless there are valid reasons related to public, private and commercial interests to withhold the information.

52. The Census And Statistics Department was placed under the Code from 1 December 1995. A Senior Statistician is appointed as the Access to Information Officer of the Department and is responsible for promoting and overseeing the applications of the Code in the department. All staff are encouraged to give full support to meet the requirements specified in the Code.

53. Results of statistical surveys and studies carried out by C&SD are released in different forms, subject to consideration of reliability of the statistical data concerned and the need to preserve confidentiality of data pertaining to the individual firm/household/person. For surveys of common interest, press releases are issued to the mass media. The date schedule for issuing such press releases of a regular nature in a given year is made known to the media in December of the preceding year.

54. Statistical data and relevant methodological details are presented in printed reports which are available to the public. A free booklet entitled "How to Obtain Publications of the Census and Statistics Department, Hong Kong" is widely distributed. It contains a full account of the reports published, the prices of the publications and how they can be purchased.

55. Other media are also used for dissemination. For the 1991 Population Census, statistical data are also available on CD-ROM. For trade statistics, they are also disseminated in Computer Output Microfiches. The use of a wider range of media is constantly being explored.

56. For some detailed statistical data, these may not be published on account of limitations in the size of publications and market demand. Nevertheless, users can gain access to detailed statistics upon request. Users can also make special request to customize their tabulation needs. For such services, a charge which depends on the exact requirements will be levied.

57. It is the department's practice not to release the raw data tapes of sample surveys, even with the identity of individual records removed. There are two main reasons for this. First, there is some risk for the individual records to be identified. At least, there is perceived risk of such. Second, the surveys are normally designed with certain objectives in mind such that the results of these surveys are valid essentially for such objectives only, particularly in aspects like levels of precision and degrees of fineness in classifications. Nevertheless, on special request (and with the payment of some reasonable charges), researchers or other parties may be provided with specially prepared tabulations based on the survey results.

58. As for population censuses and by-censuses, it is the department's practice to release sample data tapes with individual identities purged. For the 1991 Population Census, a 1% sample data tape has been made available; in some special cases, requests for a 5% sample data tape may be entertained.

59. Applicants requesting for the sample data tapes are required to sign an undertaking and express the use of the data asked for. If the statistics are intended to be published, incorporated into any academic paper for presentation to an audience, or made accessible to the public in any form, request must be made to the department to compile such statistics from the full tapes. The purpose is two-fold. First, it is one method to guard against breach of confidentiality of data relating to individual household or person. Second, it is to ensure that only consistent statistics from a single data source are circulated, to avoid unnecessary confusion caused to users or the general public.

E. Promotion of Statistical Literacy in the Community

60. The department makes much effort in increasing the awareness and promoting the use, especially proper use, of official statistics among the general public. Pamphlets like "How to Conduct a Sample Survey", "Statistics and You" and "Hong Kong in Figures" are available to the general public free of charge.

61. The department has keenly supported the Statistical Project Competition for Secondary School Students, an annual event organised by the Hong Kong Statistical Society. A teaching kit "Living with Statistics" has also been prepared for distribution to all secondary schools free of charge. The kit is updated from time to time. It is believed that statistical education is important to ensure that there are good respondents to surveys and good suppliers of raw data to other data gathering activities and that statistics are used properly and effectively in the community.

62. In March 1993, the department made arrangement with the Young Post, which is a section in the widely circulated newspaper, the South China Morning Post, to open up a column in their newspaper for implementing statistical education. The column appears on every other Tuesday and aims to arouse secondary school students' interest in official statistics.

63. The department continues to collaborate with the School of Professional andContinuing Education of the University of Hong Kong to organise the Course "Hong Kong Statistics for Business". This evening course covers sources, concepts and application of official statistics. It aims to promote the awareness and use of official statistics among business executives. The course has been well received by participants and since 1993, the frequency of the course has been increased from once a year to twice a year.

F. C&SD Home Page on the Internet

64. The C&SD Home Page on the Internet was launched in March 1996. Its address is http://www.info.gov.hk/censtatd/ . The establishment of the Home Page signifies an important step in the electronic dissemination of information and data, allowing Internet users in Hong Kong and world-wide to access up-to-date statistics on social and economic conditions of Hong Kong.

65. The Home Page is arranged in a hierarchical structure with four modules as follows :

(a) Introduction to Census and Statistics Department

This module introduces the Government Statistical Service, describes C&SD's service standards and presents up-to-date news.

(b) Hong Kong Statistics

This module presents key statistics for easy reference and comprises three sections. The section on Hong Kong in Figures, a reproduction of the data card issued annually, is a quick overview of major social and economic aspects of Hong Kong. Frequently Asked Statistics provides up-to-date time series data for selected statistics frequently asked by users. Press Releases on Statistical Data provides updated figures with analytical commentary for selected statistics.

(c) Publications

This module comprises three sections, namely, List of Publications, which lists available publications together with some description on contents and prices; Introduction to New Publications, which draws attention to publications recently issued by the department; and How to Obtain Publications, which details ordering procedures and arrangements.

(d) Service Desk

This module serves to direct users to information of various kinds available on the C&SD Home Page that they may need, such as:

  • Overview of the C&SD Home Page
  • Statistics on the C&SD Home Page
  • Publications List and Obtaining Publications
  • Guide to Lodgement of Import/Export Trade Declarations
  • Exchange Rate of the Hong Kong Dollar

G. Corporate Image

66. The department is conscious of the need to take a close look at its position in the government and in society. It is important to make known the functions of the department in a positive manner to users of its services, including government departments, Legislators, the mass media, analysts and researchers, the business community, the general public and foreign and international organisations.

67. To convey more effectively the department's image and identity, a departmental logo was launched in May 1996. (The logo can be seen on the front cover of this report.) The logo serves as a corporate symbol of the department in communication with data users, survey respondents and the general public, so that the department can immediately be recognised. The logo comprises three elements : line graph, square and circles.

68. The logo reflects the nature of work of the department and its role - producer of statistics and adviser on statistical matters. This is symbolised by a line graph, which is a modern, commonly used way to present statistics. It also conveys the scientific and professional image of the department. The line graph progresses upwards, indicating that the department is always upward-moving.

69. The logo symbolises the way in which the department works. It has the shape of a square inside circles. The square in the middle indicates its impartiality, integrity and objectivity while the embracing circles stand for user friendliness and communicative ability. The design summarizes the department's capability of co-operating smoothly with outside parties while it manages its affairs justly and properly, emphasizes professionalism and works on the basis of scientific theories and principles.

70. There are black-and-white and coloured versions of the logo. For the coloured version, red colour is used, symbolising the department's vitality and reflecting its enthusiasm in serving the public by providing the required statistical support within the shortest time frame.

November 1996


 
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