This guide addresses the question of why do companies involved in the Global Compact need we need a strategy for communications?
A communication strategy is as much a strategic exercise as it is an effective planning instrument. It allows enterprises
- To define and prioritize our objectives.
- To identify the right target audiences.
- To create appropriate messages.
- To choose the right communication channels.
This two day ‘training the trainers’ course provides a set of training materials and
supporting guidance for participants who will use the materials to cascade the
experience to businesses and other interested parties who are new signatories to
the United Nations Global Compact or who might be interested in signing up to it.
This workbook has been produced for the sole use of trainers delivering courses associated with the UN Global Compact. The workbook is not intended for general circulation and copyright is assigned to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP). These materials are designed to be used by trainers within Global Compact networks and in training sessions arranged by Global Compact Local Networks.
The Seoul Initiative on Green Growth was proposed by the Ministry of Environment of the
Republic of Korea at the Fifth Ministerial Conference on Environment and Development in Asia and
the Pacific 2005 (MCED 2005) and endorsed by the 61st Commission Session of the United Nations
Economic and Social Commission for Asia and the Pacific (ESCAP), held in May 2005. The Seoul
Initiative provides a regional cooperation framework for Green Growth, taking into account the
The principal aim of this publication is to analyze the current status of paperless trade implementation in the region and assess a practical approach to the facilitation of cross-border paperless trade in the Asia-Pacific region, as this will contribute to regional connectivity. With world-leading paperless trade systems already in place in several countries of Asia and the Pacific, including a few cases of successful cross-border paperless trade data exchange, the region is fast moving towards a paperless trade environment.