Creating an Effective Communications Strategy: A Guide for Global Compact Local Networks

Creating an Effective Communications Strategy: A Guide for Global Compact Local Networks

 
Date: 
Friday, November 29, 2013
Type: 
Manuals, guidelines, training materials
Abstract

This guide addresses the question of why do companies involved in the Global Compact need we need a strategy for communications?
A communication strategy is as much a strategic exercise as it is an effective planning instrument. It allows enterprises
- To define and prioritize our objectives.
- To identify the right target audiences.
- To create appropriate messages.
- To choose the right communication channels.

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