1.  INTRODUCTION

1.1

Terms of reference

2.  AN OVERVIEW OF SAMOA

2.1

Geography

2.2

Flora and fauna

2.3

Climate

2.4

Population

2.5

Government

2.6

Economy

2.7

Infrastructure

2.8

Land tenure

3.  THE TOURISM SECTOR

3.1

Introduction

3.2

Government development, objectives and strategies

3.3

International access

3.4

Internal access

3.5

Tourism plant

3.6

Tourist arrival patterns

3.7

Tourism administration

3.8

Tourism education and training

4.  SAMOA’S TOURISM MARKETS

4.1

Countries of origin

4.2

Purpose of visit

4.3

Length of stay

4.4

Visitor profile

4.5

Accommodation utilization

4.6

Travel behaviour patterns

4.7

Tourist opinions and reactions

4.8

Tourist comments and suggestions

5.  ECONOMIC SIGNIFICANCE OF TOURISM

5.1

Tourist expenditures

5.2

Itemized expenditure

5.3

Estimated tourist receipts

5.4

Estimated earnings from tourism

5.5

Economic impacts of tourism

6.  INVESTING IN SAMOA’S TOURISM SECTOR

6.1

Introduction

6.2

Legislation

6.3

Investment procedures

6.4

Fiscal incentives

6.5

Other incentives

6.6

Financial institutions

6.7

Other information

7.  CONCLUSIONS AND RECOMMENDATIONS

7.1

Tourism development potential

7.2

Development constraints

7.3

Development priorities

7.4

The tourism development plan