Success Case Replication (SCR) is simple. It has two main steps:
- A. Locate farmers, or groups, who have achieved good success in their enterprises,
- Mobilize the successful farmer or groups to train their less well off fellow villagers.
It differs from conventional enterprise training because it mobilizes successful farmers, or groups, to train rural poor. It does not depend upon professional or government trainers to conduct this training.
The methodology follows nine distinct steps:
- Locate success cases
- Assess replicability (profit and marketability)
- Assess farmer's willingness to become a trainer
- Establish practical, hands on training programme
- Carefully select trainees
- Supervise the training
- Arrange follow-up support services for trainees
- Achieve secondary multiplications after first level successes
- Monitoring cost effectiveness of the methodology.
Intensive field trials of the methodology were conducted from 1994 to 1998 in eight countries: Bhutan, Lao People's Democratic Republic, Mongolia, Nepal, Philippines, Sri Lanka, Thailand and Viet Nam. Eighteen agencies, including government, NGOs and rural banks, joined the project and 16 completed all activities.
In order to evaluate the project, each implementing agency kept Cost/Benefit records including the costs for the time devoted to the project by their field staff and the costs for the training for the farmers. The benefits were measured as the net income gained by the successful farm families during the first year they marketed their new product. At the end of the four-year field trials, all project evaluations were consolidated to yield the following achievements at the family level: