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Training Manual on Increasing Capacities in Trade and Investment Promotion


Author(s): Trade and Investment Division (TID)
Economic Sector(s): (1) Trade expansion, trade promotion and export development
ESCAP Reference No.: ST/ESCAP/2184
Division/Office: Trade and Investment
Published Date: 2001
Country: {Non-country Specific Publication}
Hard Copy Price: US$ 30.00


The manual is tailored for the training of trainers. It is intended to help ESCAP member countries, in particular least developed countries in the region, to strengthen their capacity to understand and address complex issues in trade policy and trade promotion. The manual contains seven modules dealing with 1) globalization, development and trade, 2) the World Trade Organization, 3) regional approaches to trade liberalization, 4) institutional support for trade promotion, 5) accessing global markets, 6) trade facilitation and e-commerce, and 7) basic training principles. This publication was prepared under the UNESCAP project entitled “Increasing capacities in trade and investment promotion – pilot training programme with selected trade-related training facilities”, which was implemented from 1999 to 2001 and which involved training needs assessments in the following countries: Bangladesh, Cambodia, Laos PDR, Nepal and Viet Nam.




MODULE I      GLOBALIZATION, DEVELOPMENT AND TRADE
  1. INTERNATIONAL TRADE: BASIC CONCEPTS
    1. Trade based on comparative advantage
    2. Other sources of gains from trade
    3. Changing comparative advantage
    4. Recent trends in international trade: post-Uruguay
      Round developments
  2. TRADE LIBERALIZATION AND DEVELOPMENT
  3. TRADE STRATEGIES FOR DEVELOPMENT
  4. INTERFACE BETWEEN TRADE POLICY AND TRADE PROMOTION
  5. ROLE OF INTERNATIONAL ORGANIZATIONS AND
    THE MULTILATERAL TRADING SYSTEM
    MODULE II     WORLD TRADE ORGANIZATION
    1. THE NEED FOR A RULES-BASED TRADING SYSTEM
      1. A short history of the rules-based trading system
    2. OVERVIEW OF THE WORLD TRADE ORGANIZATION AGREEMENTS
      1. Multilateral agreements on trade in goods
      2. General Agreement on Trade in Services
      3. Agreement on Trade-Related Aspects of Intellectual
        Property Rights
    3. DEVELOPING AND LEAST DEVELOPED COUNTRIES AND THE WORLD TRADE ORGANIZATION: SPECIAL AND DIFFERENTIAL TREATMENT
    4. POST-SEATTLE AND EMERGING TRADE POLICY ISSUES
      1. Built-in agenda
      2. Emerging issues
    5. DISPUTE SETTLEMENT MECHANISM
    6. TRADE POLICY REVIEW MECHANISM
    7. ACCESSION
      MODULE III    REGIONAL APPROACHES TO TRADE LIBERALIZATION
      1. UNILATERAL, REGIONAL AND MULTILATERAL LIBERALIZATION
      2. BASIC THEORY OF REGIONAL LIBERALIZATION
        1. Main types of regional trading arrangements
        2. Benefits and costs of trading preferentially
      3. REGIONALISM: A FRIEND AND AN ENEMY TO MULTILATERISM?
        MODULE IV    BUILDING INSTITUTIONAL SUPPORT FOR
        TRADE PROMOTION
        1. DEVELOPING A NATIONAL EXPORT STRATEGY
        2. INTERMEDIARIES IN TRADE: STATE TRADING ENTERPRISES, TRADE PROMOTION ORGANIZATIONS AND BUSINESS SUPPORT CENTRES
        3. PRIVATE AND PUBLIC SECTOR LINKAGES: PROMOTING TRADE AND MACROECONOMIC POLICIES FOR A PRO-ACTIVE BUSINESS ENVIRONMENT
        4. TRADE LIBERALIZATION, PRIVATIZATION AND FOREIGN DIRECT INVESTMENT WITHIN THE CONTEXT OF THE EVOLVING INTERNATIONAL TRADE AGENDA
        5. EXPORT PROMOTION FOR SMALL AND MEDIUM-SIZED ENTERPRISES
        6. NETWORKING AT THE NATIONAL, REGIONAL AND GLOBAL LEVELS
          MODULE V     ACCESSING GLOBAL MARKETS AND BECOMING AN INTERNATIONAL PLAYER
          1. IDENTIFICATION OF PRODUCTS/SERVICES WITH EXPORT POTENTIAL
          2. ASSESSING EXPORT READINESS OF LOCAL FIRMS
          3. BUILDING COMPETITIVE ADVANTAGE OF EXPORT-ORIENTED SMALL AND MEDIUM-SIZED ENTERPRISES
          4. DEVELOPING AN EXPORT PLAN
          5. MARKET RESEARCH AND NEW MARKET IDENTIFICATION
            1. Desk research
            2. Field research
          6. PRODUCTS/SERVICES ADAPTATION AND DEVELOPMENT FOR OVERSEAS MARKETS
            1. Branding, labelling and packaging
            2. Quality control and standards
            MODULE VI    TRADE FACILITATION AND ELECTRONIC COMMERCE
            1. FINANCE, EXPORT CREDIT INSURANCE AND GUARANTEES
              1. Financing export transactions
              2. Export credit insurance and guarantees
            2. TRADE RISKS
            3. USING INFORMATION TECHNOLOGY IN TRADE FACILITATION AND ELECTRONIC COMMERCE
              1. E-commerce and developing countries
              MODULE VII   BASIC TRAINING PRINCIPLES
              1. LOCATION OF TRAINING
              2. AIMS AND OBJECTIVES
              3. METHODS OF INSTRUCTION/TRAINING
              4. TRAINING AIDS
              5. ASSESSING PARTICIPANTS
              6. EVALUATION OF TRAINING AND TRAINERS




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