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26 May 2013

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Asia-Pacific Publications Catalogue 2011

	Publications Available for Sale

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Cultural Tourism Sites Management: A Training Manual for Trainers in the Greater Mekong Subregion

Author(s): Transport Division (TD)

Economic Sector(s): (1) Policies and planning; (2) Preservation and development of culture

ESCAP Reference No.: ST/ESCAP/2515

Division/Office: Transport

Published Date: 2008

Country: {Sub-regional Publication}

Hard Copy Price: Free

In the Asia-Pacific region, there are 182 World Heritage sites, many of which have become major tourism destinations and potential engines for growth, particularly in rural and underdeveloped areas. In this context, the six countries of the Greater Mekong Subregion (GMS) – namely Cambodia, China (Guangxi and Yunnan), Lao People’s Democratic Republic, Myanmar, Thailand and Viet Nam – have recognized the value of their cultural heritage sites and the importance of managing these sites properly in order to improve and develop their tourism sector. The impact of tourism at these sites has been both positive and negative, resulting in increased employment opportunities and revenues for tourism, but also greater pressure on the sites and the surrounding communities. There are also indications that in most of the GMS countries, agencies or institutions responsible for managing these sites suffer from weak human resources and lack of higher standards in the management of cultural tourism sites. It was therefore felt that it would be useful and highly beneficial to develop a standardized training package for trainers in cultural tourism sites management. In response to these concerns about capacity building, Economic and Social Commission for Asia and the Pacific (ESCAP) has developed a training manual for trainers on cultural tourism sites management in GMS. The manual is divided into eight modules. The first six modules are designed to help develop trainers’ knowledge and understanding of cultural tourism. They include examples of various teaching methods (worksheets, group discussions, etc.) Module 7 and 8 are designed to help develop the teaching capacity of trainers. It provides guidelines on how a trainer can plan and run an effective training programme for cultural tourism sites management and how the trainer can enhance her/his knowledge of the subject through a self-learning programme.

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CONTENT

	BACKGROUND

	INSTRUCTIONS ON HOW TO USE THE MANUAL

1	UNDERSTANDING CULTURAL TOURISM IN THE GMS
	1.1	CULTURAL TOURISM IN THE GMS
	1.2	DEFINING CULTURAL TOURISM AND CULTURAL HERITAGE
	1.3	WHAT IS A CT SITE?
	1.4	TOURISM IMPACT ON CULTURAL SITES
	1.5	IMPORTANCE OF CT SITES MANAGEMENT
	1.6	KEY MANAGEMENT ISSUES OF CT SITES IN THE GMS

2	INTEGRATED APPROACH TO CT SITES MANAGEMENT
	2.1	THE NEED FOR AN INTEGRATED APPROACH TO CT SITES MANAGEMENT
	2.2	THE SITE MANAGERS’ ROLE IN INTEGRATED MANAGEMENT

3	MANAGING CULTURAL TOURISM SITES
	3.1	INTRODUCTION
	3.2	KEY COMPONENTS OF CT SITES MANAGEMENT
	3.3	OBJECTIVES OF CT SITES MANAGEMENT
	3.4	PROTECTION OF CULTURAL HERITAGE RESOURCES
	3.5	FACILITIES MANAGEMENT
	3.6	VISITOR MANAGEMENT

4	INVOLVING LOCAL COMMUNITIES IN CT SITES MANAGEMENT
	4.1	COMMUNITIES AT OR NEAR CT SITES
	4.2	COMMUNITY MAPPING
	4.3	IDENTIFYING THE STAKEHOLDERS
	4.4	SELECTING AN APPROPRIATE METHOD FOR COMMUNITY INVOLVEMENT

5	WORKING WITH THE TOURISM INDUSTRY
	5.1	UNDERSTANDING VISITORS
	5.2	FACILITIES MANAGEMENT
	5.3	VISITOR MANAGEMENT

6	INTERNATIONAL SUPPORT IN CT SITES MANAGEMENT
	6.1	THE ROLE OF INTERNATIONAL COMMUNITIES IN CT SITES MANAGEMENT
	6.2	INTERNATIONAL SUPPORT FOR HERITAGE PROTECTION
	6.3	OTHER FORMS OF INTERNATIONAL SUPPORT
	6.4	DETERMINING THE NEED FOR INTERNATIONAL SUPPORT
	6.5	FINDING A PARTNER IN COOPERATION

7	PLANNING AND RUNNING AN EFFECTIVE TRAINING PROGRAMME
	7.1	TEACHING MANAGEMENT OF CT SITES
	7.2	TRAINING ADULTS
	7.3	PLANNING AND RUNNING A TRAINING PROGRAMME

8	SELF-LEARNING ASSISTANCE
	8.1	DEVELOPING A SELF-LEARNING REGIME
	8.2	DEVELOPING A KNOWLEDGE BASE OF LOCAL CT SITES
	8.3	ENHANCING AND UPDATING KNOWLEDGE OF THE CORE SUBJECTS
	8.4	SOURCES OF ADDITIONAL INFORMATION

	BIBLIOGRAPHY

	GLOSSARY OF KEY TERMS

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