Three: Best Practices of Energy Efficiency Campaigns
Part Three presents five selected profiles of dedicated consumer information and energy conservation campaigns launched in recent years. The profiles provide readers and representatives of other organizations with information on good practices and successful consumer information and consumer awareness creation campaign projects from China; Hong Kong, China; Japan; Republic of Korea and Thailand. The selected profiles may give a representative overview of the various activities, campaigns and information projects that may be used to achieve greater consumer awareness and appreciation of energy efficiency.
In recent years, the Citizens’ Alliance for Consumer
Protection of Korea (CACPK), Seoul, Republic of Korea,
has successfully developed a national Energy Efficiency
Award Programme, which offers to manufacturers of
energy efficient products and other promoters of energy
efficiency projects non-monetary awards and public
recognition for their contributions. The summary profile,
Section 3.1 is authored by Jai-Ok Kim, President
of CACPK, and describes the conceptual approach to
this financially independent and self-sustaining campaign
3.2, Ren Jing of China Consumers’ Association
(CCA), Beijing, China, summarizes the consumer education
efforts currently being undertaken by CCA.
Comparative product testing and regular publication
of test results in consumer information magazines
is the distinguished strength of the Hong Kong Consumer
Council (HKCC). The conceptual approach and the consideration
of energy efficiency in comparison testing of consumer,
home and office appliances is illustrated by Connie
Lau’s paper in
presents a contribution provided by Yukie Kawaguchi
of the Energy Conservation Center of Japan (ECCJ).
As an energy import-dependent economy, Japan has distinguished
experience in energy conservation promotion activities,
both at Government as well as at non-governmental
organization levels. Under the leadership of ECCJ,
innovative campaigns have been initiated such as fashion
shows and popularization of dresses more adapted to
prevailing local climatic conditions. ECCJ has also
guided research towards new energy consumption monitoring
devices that can raise consumer awareness for energy
consumption efficiency in a sustained manner.
3.5 presents an activity profile contributed by
Mattana Homlaor, Secretary General of the Thai Environmental
and Community Development Association, more popularly
known in Thailand under its pseudonym “Magic Eyes”.
In addition to its well known national campaigns for
environmental clean-up, “Magic Eyes” has successfully
launched and expanded a used glass and glass bottle
re-cycling project, which contributes to income generation
at community levels in under-privileged areas while
it also contributes to resource and energy conservation.
No country, national development context or organization is similar to another, thus no particular successful campaign strategy or concept is immediately transferable or replicable. However, a review of the varying campaign activities portrayed here below may give interested readers ideas and incentives for their own consumer organization and consumer information campaign work.