Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector
Cover of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector  


Contents of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector
Foreword of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector
Part One of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector

Part Two of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector

Part Three of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector
Contact information for the authors of the Guidebook on Promotion of Sustainable Energy Consumption: Consumer Organizations and Efficient Energy Use in the Residential Sector

Part Three: Best Practices of Energy Efficiency Campaigns
3.1Raising Awareness and Participation of Manufacturers and Consumers: Energy Winner
Award Programme of the Citizens' Alliance for Consumer Protection of Korea
3.2Consumers Organizations and Their Role in Consumer Education: Programmes and
Experiences of the China Consumers' Association
3.3Comparative Product Testing and Consumer Information Services
3.4Profile of Activities of the Energy Conservation Center of Japan in Enhancement of
Energy Efficiency in the Commercial and Residential Sectors
3.5Promotion of Glass Bottles Recycling for Energy Conservation: Successful Experiences
of the Magic Eyes Project
United Nations Guidelines for Consumer Protection (as expanded in 1999)

Overview

     Part Three presents five selected profiles of dedicated consumer information and energy conservation campaigns launched in recent years. The profiles provide readers and representatives of other organizations with information on good practices and successful consumer information and consumer awareness creation campaign projects from China; Hong Kong, China; Japan; Republic of Korea and Thailand. The selected profiles may give a representative overview of the various activities, campaigns and information projects that may be used to achieve greater consumer awareness and appreciation of energy efficiency. 

In recent years, the Citizens’ Alliance for Consumer Protection of Korea (CACPK), Seoul, Republic of Korea, has successfully developed a national Energy Efficiency Award Programme, which offers to manufacturers of energy efficient products and other promoters of energy efficiency projects non-monetary awards and public recognition for their contributions. The summary profile, presented in Section 3.1 is authored by Jai-Ok Kim, President of CACPK, and describes the conceptual approach to this financially independent and self-sustaining campaign tool.

In Section 3.2, Ren Jing of China Consumers’ Association (CCA), Beijing, China, summarizes the consumer education efforts currently being undertaken by CCA. 

Comparative product testing and regular publication of test results in consumer information magazines is the distinguished strength of the Hong Kong Consumer Council (HKCC). The conceptual approach and the consideration of energy efficiency in comparison testing of consumer, home and office appliances is illustrated by Connie Lau’s paper in Section 3.3. 

Section 3.4 presents a contribution provided by Yukie Kawaguchi of the Energy Conservation Center of Japan (ECCJ). As an energy import-dependent economy, Japan has distinguished experience in energy conservation promotion activities, both at Government as well as at non-governmental organization levels. Under the leadership of ECCJ, innovative campaigns have been initiated such as fashion shows and popularization of dresses more adapted to prevailing local climatic conditions. ECCJ has also guided research towards new energy consumption monitoring devices that can raise consumer awareness for energy consumption efficiency in a sustained manner.

Section 3.5 presents an activity profile contributed by Mattana Homlaor, Secretary General of the Thai Environmental and Community Development Association, more popularly known in Thailand under its pseudonym “Magic Eyes”. In addition to its well known national campaigns for environmental clean-up, “Magic Eyes” has successfully launched and expanded a used glass and glass bottle re-cycling project, which contributes to income generation at community levels in under-privileged areas while it also contributes to resource and energy conservation.

No country, national development context or organization is similar to another, thus no particular successful campaign strategy or concept is immediately transferable or replicable. However, a review of the varying campaign activities portrayed here below may give interested readers ideas and incentives for their own consumer organization and consumer information campaign work.

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