Tourism Attractions along the Asian Highway
ESCAP is undertaking a number of activities to promote international road transport along the Asian Highway under a regional project. This project aims to assist in providing a transport infrastructure linking Asia to Europe, to promote regional and international cooperation for the economic and social development of the region and opening of new potentials for trade and tourism.
Countries linked by the Asian Highway share a wealth of historical and cultural heritage and unspoiled natural beauty. These countries could join together in promoting tourism under a common tourism banner. Promotion of tourism would provide excellent opportunities to strengthen regional cooperation.
The Commission at its 52nd session suggested that ESCAP should
initiate activities to promote tourism along the Asian Highway. A questionnaire
survey to identify major tourism attractions was subsequently conducted
by the secretariat. The results of the survey identified tourism attractions
and suggested various national and regional levels to promote tourism.
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